Ethic – Rebranding & Full Identity System

For Ethic, I worked on a complete brand repositioning. The logo already existed, but I redefined its usage and positioning within a new, cohesive identity system.
I created the full brand standards book, designed and developed the website, and produced all accompanying visuals and applications. The result was a refreshed and consistent brand presence across digital and print channels, aligning Ethic’s long-standing logo with a modern and strategic visual identity.