THE STOREFRONT
The illustrated direction extends to the storefront, pairing the character and Annecy landscape with a dedicated opening announcement. The composition separates the visual story from the practical information, giving both a clear place on the façade. Storefront concept visualization.
10 / 10 / 10
The second direction builds on the brand’s familiar number 10.
10 euros.
10 minutes.
10 September.
10 minutes.
10 September.
A progressive typographic sequence connects the offer to the opening date. Bold white lettering and blue backgrounds create a direct message designed for quick reading on mobile.
The final frame introduces the Annecy address and a countdown reminder.
TWO WAYS TO INTRODUCE A NEW STORE
One direction creates a visual discovery through Annecy’s landscape. The other uses a familiar brand message to announce the opening directly. Creative concept, art direction, storyboard development and graphic design.